Youth Spokesperson Training

Ideas, approaches, material, etc. to develop our senior youth into leaders of the movement.
GlennDay
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Youth Spokesperson Training

Postby GlennDay » Thu Sep 27, 2012 8:01 pm

Hello TalkScouts,

As you may have seen in the recent e-blast from SC MarCom, we're looking for a new team of youth to train as spokespeople! This is a great opportunity for youth in all Councils to become involved in the marketing of our organization and participate in events and forums, to share their experiences with a broader audience (and have a whole lot of fun doing it!). We're looking for youth who are active Venturer or Rover Scouts aged 14-22, have a passion for Scouting, and aren't afraid to get in front of a camera or a crowd. This program also gives youth a chance to interact with their local youth networks and meet other youth outside their sections!

I know you are all section leaders who work with many youth every week. If you know a great Venturer or Rover Scout in your community who might appreciate this opportunity please encourage them to look into it and apply!

You can learn more about the program HERE. The deadline for applications is the 18th of October.

Yours in Scouting,
Glenn
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Re: Youth Spokesperson Training

Postby ScouterMatt » Fri Sep 28, 2012 7:35 am

Hey Glenn, we have a Venturer aged youth (14) who has stayed back for one last year of scouts so that he can move to Venturers with 4 of his mates who are in the same troop but a year younger, he would be very interested I think in this, can he still apply?

Thanks!
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Re: Youth Spokesperson Training

Postby Angus Bickerton » Fri Sep 28, 2012 8:29 am

Wouldn't hurt to include Scout-aged youth either. I can think of at least two in my own Troop who would be perfect spokespersons, but they, alas, are only 11.
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Re: Youth Spokesperson Training

Postby GlennDay » Mon Oct 01, 2012 8:08 am

ScouterMatt wrote:we have a Venturer aged youth (14) who has stayed back for one last year of scouts so that he can move to Venturers with 4 of his mates who are in the same troop but a year younger, he would be very interested I think in this, can he still apply?


Absolutely! Under this circumstance, and given that he meets the age requirement, please encourage him to apply. If I can be of any assistance during the process please contact me at gday@scouts.ca, or you can speak with your local CYC.

Thanks!
Glenn
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Re: Youth Spokesperson Training

Postby GlennDay » Mon Oct 01, 2012 8:21 am

Angus Bickerton wrote:Wouldn't hurt to include Scout-aged youth either.


We could go back and forth with that debate forever! Generally we feel that Venturer and Rover Scout-age youth have the best chances at being successful spokespeople, though I'm sure there are Scouts out there who would do a fantastic job. Hopefully your Scouts will stick around though, there are always spots for new Youth Network members, and we will likely be running this training again if it is as successful as last time!

Thanks,
Glenn
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Re: Youth Spokesperson Training

Postby Angus Bickerton » Mon Oct 01, 2012 9:09 am

Glenn, the admin reports that we're running low on exclamation marks. ;) Please refrain from totally deleting the talkscouts inventory.

We're all keeners here, after all. :lol: No need to preach to the choir.
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Re: Youth Spokesperson Training

Postby GlennDay » Mon Oct 01, 2012 3:06 pm

I'll try to keep it at two or less in every post... try. ;)
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Re: Youth Spokesperson Training

Postby Jody » Mon Oct 01, 2012 3:30 pm

Since the launch of the program in 2010, Scouts Canada youth from across the country have shared their passion for Scouting with the country through dozens of media interviews and campaigns that focused on Fall Registration, the Uniform Launch and Good Turn Week. You can read some of those stories here.


Where is "here"?
B. Jody Lotzkar
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Re: Youth Spokesperson Training

Postby Sam Wallis » Mon Oct 01, 2012 5:26 pm

the word here is a link, click on it. Jody its too bad this is for vents and rovers, bet you have some scouts who could be great spokespeople.
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Re: Youth Spokesperson Training

Postby Jody » Mon Oct 01, 2012 7:26 pm

Sam: naaa....my guys are the shy, bashful type... ;)

The "here" I was referring to is in the program description that Glenn linked to above.....not the word "here" in Glenn's above post. He links to the description and I don't see the examples from 2010 to today that are referred to in the sales pitch for the program.
B. Jody Lotzkar
Founder
1st Mountaineer Scouts, West Vancouver, B.C.

Email.......... scouterjody [at] gmail [dot] com
Facebook..... http://www.facebook.com/MountaineerScouts
Instagram... http://www.instagram.com/1stMountaineers
Web............ http://www.MountaineerScouts.com
MCAMP........ http://www.MountaineeringCamp.com

Oh, and if anyone asks: Yes....this IS supposed to scare your mother!

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Re: Youth Spokesperson Training

Postby Sam Wallis » Mon Oct 01, 2012 10:32 pm

oh, my bad.....
Truth is a perception, and a individual perception is their truth

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Re: Youth Spokesperson Training

Postby norma » Mon Oct 01, 2012 10:37 pm

i was trying to figure out what 'program' you were talking about until i tried clicking the 'here' in this thread and found the blurb that was quoted.

but is kinda funny its not a link, unless they mean 'here' as in 'here on this site' ... but should be a link to the blog or something ...

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Re: Youth Spokesperson Training

Postby Jody » Tue Oct 02, 2012 9:15 am

Norma: right....and even on that web page I see nothing that would take me to the stories promised. There is a link to a page of videos but they all look user submitted and none of them seem to be done by the spokesmodels said to have been in place since 2010.
B. Jody Lotzkar
Founder
1st Mountaineer Scouts, West Vancouver, B.C.

Email.......... scouterjody [at] gmail [dot] com
Facebook..... http://www.facebook.com/MountaineerScouts
Instagram... http://www.instagram.com/1stMountaineers
Web............ http://www.MountaineerScouts.com
MCAMP........ http://www.MountaineeringCamp.com

Oh, and if anyone asks: Yes....this IS supposed to scare your mother!

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Re: Youth Spokesperson Training

Postby Jody » Tue Oct 02, 2012 9:36 am

Glenn Day: Would you please advise us of the activities of the spokespersons since 2010, I can't find the details of their media appearances, presentations, etc., on Scouts Canada's website or elsewhere.

This sounds like an interesting program but I must say that I'm not sure that I've been aware of its existence in the past two years.

After you fly all ten spokesperson candidates to Ottawa, who provides the media training for them?

Where do we go to find the names of the current participants?

It would be nice for all the regions to know who has received this special training so that we could ask them to attend our special public events as emcees or guests speakers, etc.

What would you say was the single biggest success of the program in the past two years (i.e., a specific media appearance, etc,)?
B. Jody Lotzkar
Founder
1st Mountaineer Scouts, West Vancouver, B.C.

Email.......... scouterjody [at] gmail [dot] com
Facebook..... http://www.facebook.com/MountaineerScouts
Instagram... http://www.instagram.com/1stMountaineers
Web............ http://www.MountaineerScouts.com
MCAMP........ http://www.MountaineeringCamp.com

Oh, and if anyone asks: Yes....this IS supposed to scare your mother!

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Re: Youth Spokesperson Training

Postby ayates » Thu Oct 04, 2012 7:53 am

Hmmm... No response from Glenn. And the phrase "You can read some of those stories here." has been removed from SC's website. Evidently there are no stories; the previous program must have been in reality a dismal failure, but nobody will admit it. The first step to resolving a problem is to admit there is a problem...

Why is it that every time anybody asks for details or rational from SC or councils they are stonewalled?


Allan.

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Re: Youth Spokesperson Training

Postby Sam Wallis » Thu Oct 04, 2012 11:55 am

Perhaps part of the issue is that its vents and rovers. Statisticly these are the two smallest groups in scouting, so not realy representative of the organization. they are also very busy with highschool and college (if only I could go back and be as relaxed as that was)

younger youth have the advantage of time, the disadvantage of focus, needing a parent to push them and get them places.
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Re: Youth Spokesperson Training

Postby makr » Thu Oct 04, 2012 3:34 pm

Even if that was the case there would still be a record of appearances and interviews, but there doesn't seem to be any.

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Re: Youth Spokesperson Training

Postby GlennDay » Fri Oct 05, 2012 12:05 pm

Hi folks,

No "stonewalling" here! I wasn't around the last time they ran the program so I'm getting in touch with some people who can share a little more detail.

Basically, our YSP participants were/are asked to commit to one year as a spokesperson. They participated in marketing our Good Turn Week which some of you may have seen in the media this Spring, they helped with our new uniform launch in 2011, they helped market popcorn in their Councils where a media presence was requested (Newfoundland and Labrador Council for example has a feature in a local news broadcast every year during popcorn launch), and a number of other things. Who knows what our next bunch will be involved with!

Jody wrote:After you fly all ten spokesperson candidates to Ottawa, who provides the media training for them?


An outside company will be providing the training to our YSPs.

Jody wrote:Where do we go to find the names of the current participants?


Many of the current participants are now Council Youth Commissioners, though there are some others. If you're interested in recruiting a YSP for a local event in your area keep an eye out after the AGM weekend, their names should be available.

As for successes, I would say that our past Good Turn Week marketing was a great success in recent memory. We had Youth members all across the country on a number of news programs, newspapers, and on the radio. :D

I'm still waiting on some exact times and appearances for our last team of YSPs, I'll pass them along once I receive them.

Yours in Scouting,
Glenn

P.S: only one exclamation mark in this one Angus! (two if you count that one... but it's a P.S so I won't if you won't..)
Glenn Day
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Re: Youth Spokesperson Training

Postby Angus Bickerton » Fri Oct 05, 2012 12:30 pm

GlennDay wrote:P.S: only one exclamation mark in this one Angus! (two if you count that one... but it's a P.S so I won't if you won't..)


Glenn, do you drink a lot of coffee? You put me in mind of the squirrel in Hoodwinked! (that exclamation mark is part of the movie title ;) )
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Re: Youth Spokesperson Training

Postby jpetitti » Sun Oct 07, 2012 10:08 am

ayates wrote:Hmmm... No response from Glenn. And the phrase "You can read some of those stories here." has been removed from SC's website. Evidently there are no stories; the previous program must have been in reality a dismal failure, but nobody will admit it. The first step to resolving a problem is to admit there is a problem...

Why is it that every time anybody asks for details or rational from SC or councils they are stonewalled?


Allan.


I’d suspect that the lack of response is to be expected for a holiday weekend following a week of mid-terms for most of our YSPs. All stories are posted in the News section - you’ll find dozens where YSPs have participated over the past year, so I’m not sure that we should write the program off as a dismal failure just yet, and there’s certainly no rational reason to stonewall.

The original YSP training was held in May 2010. Since that time, there has been refresher training done individually over the phone for each media interview a YSP does. There was also a formal online training session specifically for Good Turn Week in March 2012. We typically coordinate YSP speaking opportunities through council Key 3s – once a regional or national opportunity is developed, we work with youth leadership to identify the YSP who is closest geographically to the media outlet, or who is best suited to the subject, and then coordinate the local logistics through the Council key 3. Vancouver has been one of our most active markets over the past year – your CED or CYC can connect you with local spokespeople.

YSPs have been involved in both local and national media and speaking opportunities over the last two years. In addition to participating in on-going media interviews about Scouting in their local communities, YSPs have participated in major national campaigns including: the launch of the new uniform, fall registration, Good Turn Week and Scout Popcorn. YSPs played a key role at the Scouting in Parliament event last February, meeting with Parliamentarians and promoting the good work being done by SC volunteers - youth and adult - across Canada. They have also provided our perspective and policy towards diversity when the media asks about how SC differs from BSA. Good Turn Week was a particular highlight of the past year with 27 interviews that resulted in 57 media hits for Good Turn Week 2012. They're posted to the news section of the website: http://www.scouts.ca/ca/news (GTW articles start half way down the page), http://www.scouts.ca/ca/news?page=1, http://www.scouts.ca/ca/news?page=2.


This fall we are offering the opportunity to extend our YSP group and training to new group of youth (in addition to the ones that are still part of the program). This includes in-person training for new members as well as periodic online training for all YSPs throughout the year. Training is developed and delivered by the Marketing and Communications team and our PR partner, Holmes Communications.


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